What motivates Facebook

Numbers have certainly validated Facebook's strategy of turning your news feed into a news source. Or listickle source.

People have clicked on those links like crazy.

And they have gone a little crazy when publishers do a lousy job building their websites. When they take eons to load. Pop in overlay ads that block the content. When, unresponsive to your mobile device screen size, force you to zoom in and out. Or when they are just plain ugly and cluttered with ads.

They depreciate the Facebook experience. And every once in a while break it - by singlehandedly crashing the mobile app. Or by encouraging people to teach themselves that the "Open in Safari" button can actually make some sites easier to bear.

Facebook shares their users' angst and dislikes their workarounds. 

As the Times article earlier this week aptly put it:

Even marginal increases in the speed of a site... generally mean big increases in user satisfaction and traffic. So it is likely... that Facebook’s plan focuses on those small improvements, rather than on getting money from deals with media companies.

Given Facebook´s huge user base, small improvements in user experience might already translate into millions of dollars of engagement with social ads. And the lack of those improvements must increasingly feel like a hole in their pockets.

I bet they have a live updating chart somewhere showing the correlation of UX and revenue.

For all the success Facebook has had trying to become Twitter, now it wants to be Flipboard too. And maybe the whole web.