What motivates Facebook

Numbers have certainly validated Facebook's strategy of turning your news feed into a news source. Or listickle source.

People have clicked on those links like crazy.

And they have gone a little crazy when publishers do a lousy job building their websites. When they take eons to load. Pop in overlay ads that block the content. When, unresponsive to your mobile device screen size, force you to zoom in and out. Or when they are just plain ugly and cluttered with ads.

They depreciate the Facebook experience. And every once in a while break it - by singlehandedly crashing the mobile app. Or by encouraging people to teach themselves that the "Open in Safari" button can actually make some sites easier to bear.

Facebook shares their users' angst and dislikes their workarounds. 

As the Times article earlier this week aptly put it:

Even marginal increases in the speed of a site... generally mean big increases in user satisfaction and traffic. So it is likely... that Facebook’s plan focuses on those small improvements, rather than on getting money from deals with media companies.

Given Facebook´s huge user base, small improvements in user experience might already translate into millions of dollars of engagement with social ads. And the lack of those improvements must increasingly feel like a hole in their pockets.

I bet they have a live updating chart somewhere showing the correlation of UX and revenue.

For all the success Facebook has had trying to become Twitter, now it wants to be Flipboard too. And maybe the whole web.

Facebook vs Publishers. How can this even work?

Re @monkbent's "The Facebook Reckoning"

The ads Facebook would place on traditional publishers' content wouldn't be native. Just better targeted display ads - but as annoying as their less evolved brethren.

On the other hand, Buzzfeed and Buzzfeed-like publishers could keep charging for creating native-advertisements - now to be shown on Facebook; possibly without sharing revenue with Facebook.

The first group will still go broke.

The second will make Facebook sour.

How can this even work?

Update: It sure would be fun if Facebook ended up charging a 'hosting' fee.

Update 2: Publishers will just be used as tools for Facebook to maximize engagement. Placing ads on their content will be icing on the cake. Adding insult to injury.

Burlando al algoritmo

Anna Worth para el New York Times:

Congratulations! You Fooled Facebook (Maybe)

“Algorithms are meant to be gamed — my Facebook friends have now taken to posting faux ‘congratulations’ to messages they want to push to the top of everyone’s feeds, because Facebook’s algorithm pushes such posts with the phrase ‘congratulations’ in the comments to the top of your feed.”